Norton is on track to truly revitalise the brand with the purchase of a range of heritage models kicking off the company’s own heritage collection.
Starting off the collection isn’t a handful of collectables as you might think, with Norton getting their hands on a full 55 classic Norton motorcycles to start the collection from collector Ian Loram.
“It is highly unusual for any major manufacturer to have the chance to purchase such a large, high quality, a collection that represents the history of your brand, all in one go," said Robert Hentschel, CEO of Norton Motorcycles.
“When the opportunity arose through Ian, we jumped at the chance to buy the collection and bring 55 classic motorcycles home.
“Norton has a near 125-year history that is unrivalled in the motorcycle world – and one we want to celebrate now and in the future. While it’s a hugely exciting time for us looking ahead with the recent opening of a new factory, an exciting product road map and the £100 million investment from TVS, it’s vital that we continue to celebrate the great products of our past because they will impact and steer our future.”
The collection, which spans from 1916 to 1992, boasts some of the rarest Norton bikes and sidecars ever produced including models such as Model 1 ‘Big four’, the company founder James “Pa” Norton’s favourite bike, and a rare speedway from 1930.
A 1968 Norton Atlas Police motorcycle used for Royal Family escorts, which previously rode alongside the Queen, the Queen Mother and Prince Charles is another notable bike that has been acquired.
Norton bought the bikes from a single collector, Ian Loram, who has amassed the unique collection since his first classic purchase in the late 90s.
“I started collecting Norton Motorcycles in the late 90s and would take every approach to not miss an opportunity to buy a rare Norton on sale, says Ian Loram. So many of the bikes hold a very special memory but it’s now a collection for the headquarters to enjoy.
“James “Pa” Norton always strived to innovate and having my facility tour during the handover of the collection, I was filled with a wonderful sense that Pa would be very proud of what is being done in his name.”
A small selection of bikes will initially take pride of place in the reception area of the recently opened Norton HQ in Solihull, with bike fans likely to be able to get a glimpse of them in person later in the year.