MV Agusta Hits Start On Rush 1000 Production - NZ Pricing Confirmed


MV Agusta is moving forward with its latest drag-racing inspired model, the Rush 1000, which enters production this month.


Limited to just 300 examples worldwide, the mean-looking Rush 1000, with its 208hp 4-inline-cylinder engine (which is boosted to 212 HP with the optional Racing Kit) and a top speed of over 300 km/h, is in MV’s words “a model aimed at those who do not fear to stand out from the crowd, as the style and components are appropriately focused on emphasizing the concept of a hyper naked “beast”.


“With the production of the Rush 1000 starting this coming June, we are right on track with respect to our 5-year industrial plan announced a few weeks ago, says MV Agusta CEO Timur Sardarov.

“As we are breaking new ground in our expansion journey into new segments and new markets, MV Agusta will continue to produce amazing works of exclusive motorcycle art from its headquarters in Italy, remaining true to its heritage of performance, elegance and state-of-the-art technology. I am sure this incredibly attractive model will meet the enthusiasm of the proud new owners.”


The Rush 1000 takes design cues seemingly from both the Brutale family as well as high-speed cycling, the Rush 1000 features an aerodynamic rear wheel cover made from carbon fibre, the purpose of which is primarily to reduce the coefficient of drag, but also as per MV’s “Motorcycle Art” mantra doubles as a clear design statement.

As you would expect from a wild hyper naked, MV has packed the Rush 1000 full with the latest technology to ensure it is on the cutting edge.


The 8-level traction control and launch control systems help manage the bike’s acceleration and provide rocket-like starts. Combined with an up/down quickshifter for clutch-free changes and the wheelie control system, the electronics contribute to making the Rush 1000 easy and fun to handle with as much safety as realistically achievable on a limited production motorcycle.


Other top-tier components include Öhlins EC suspension units with electronic control bolted on to the aluminium and steel trellis frame – both have been adapted from the Brutale 1000 RR – with braking provided by Brembo Stylema calipers which are backed up by Bosch 9 Plus Race ABS.

The optional Rush Racing Kit is composed of an extremely lightweight titanium dual exhaust silencer system with a dedicated carbon fibre cover with billet CNC machined inserts as well as an engine ECU with a specifically developed engine control system map to increase and optimize the power. Also included is a unique carbon fibre passenger seat cover.


As you’d expect from a high-performance special edition Italian motorcycle, the price point is equally special. Current recommended retail for the NZ market is set at $64,990, but with only 300 available worldwide that’s a price we’re sure will see the NZ allotment snapped up.


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