After a number of years at the helm of the MV Agusta brand in Australasia, Urban Moto Imports is handing over the reins to KTM Group Australia and New Zealand. This follows the KTM Group also taking over distribution in the North American market and will see its Australasian arm assume distribution of MV Agusta Motorcycles in Australia and New Zealand from September 2023.
Within the framework of the global strategic partnership between PIERER Mobility and MV Agusta, KTM Group Australia & New Zealand, a subsidiary of PIERER Mobility AG, will provide the MV Agusta dealership network with the reliability, experience and quality support of sales, logistics, marketing and customer service, as well as the supply of spare parts.
An agreement with the current distributor Urban Moto Imports, who has overseen the growth of the MV Agusta brand for nearly a decade in the Australian and New Zealand market, will see the existing dealership network assist with a smooth transition for MV Agusta riders through to September.
A newly created dealer network will be able to draw on the strength of the company and benefit from the differentiated business strategy that the KTM Group Australia & New Zealand will bring to the market.
“We are looking forward to bringing the KTM Group professionalism and service to the MV Agusta dealerships and customers, KTM Group Australia & New Zealand managing director, Jan Nobis said.
"This is an extremely exciting and special brand, one that fits very well into our House of Brands approach. Our aim is to build a dealer network that resonates with the luxury positioning of the brand, ensuring that the excellence that has defined the products will extend to how we run the business.”
For Urban Moto Imports, it appears there are no hard feelings with the storied Italian brand changing hands with CEO Joseph Elasmar sharing enthusiasm for the brand's future.
“The global partnership between PIERER Mobility and MV Agusta is an exciting step forward for the Italian brand, and one that will bring stability to the brand and the customers, he said.
"It also opens up more doors for MV Agusta in terms of access to components, improved supply chain and exciting product development. We have enjoyed our time with MV Agusta, as it fit within our company’s mantra of uncompromised motorcycle individuality and wish the brand all the best for the future. We would like to thank all our customers, dealers and industry partners who have supported us and the brand along the journey.”