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Flagship BMW Motorrad Dealership Opens Doors

Sime Darby Motors NZ has opened New Zealand’s flagship BMW Motorrad dealership on the site of the country’s largest BMW car dealership, creating a Continental BMW hub on Auckland’s North Shore.

Continental Motorrad is 100 per cent dedicated to the BMW Motorrad brand. Living up to the tagline Make Life a Ride, customers and the wider motorcycle community can expect a total brand experience, with a full range of BMW motorcycles, parts, accessories, and apparel.

Specialist sales and aftersales service is also on offer from a team of BMW champions. “We are very lucky to have such a passionate team,” said Dealership Manager Steve Mottershead. “They live, eat, breathe, and dream motorbikes.

“There is nothing else like this new dealership in terms of environment, product, and people. We can’t wait to welcome the BMW motorcycle community. It’s a great place to start and finish rides - we promise that the welcome will be warm and the coffee hot!”

The Motorrad distributorship also sits within the Sime Darby Motors group, providing strong financial backing and future commitment to maintaining a stable supply of parts and accessories into the New Zealand market.

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