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TRIUMPH RETURNS TO DAYTONA 200 WITH THE PHR PERFORMANCE TEAM



The Triumph factory-supported PHR Performance Team will head to the USA in

March this year to tackle the Daytona 200, with Peter Hickman and Richard Cooper

setting their sights on clinching another victory with Triumph’s Street Triple 765 RS.


Hickman’s PHR Performance Team will be preparing two Street Triple 765 RS bikes

in the UK, with the official support of Triumph. Now in its 82nd year, the Daytona 200

runs from 7-9 March at the Daytona International Speedway, Florida, USA. The race

itself gets underway at 1310h local time on Saturday 9 9th March.


The 2024 event presents an exciting opportunity for Hickman in particular, to

compete at the race he’s long been keen to tackle, whilst also serving as a valuable

chance for more track time aboard the Triumph machine that he’ll compete on at the

Isle of Man TT.


“Triumph is pleased to support Peter Hickman and Richard Cooper in their efforts to

bring the Daytona 200 crown back to the UK with the PHR Performance Team," said Triumph’s Chief Product Officer, Steve Sargent.


"This iconic race holds a special place in the history of Triumph Racing In fact, Brandon

Paasch won on the Street Triple 765 in its first outing at Daytona in 2022, and he

credits the engine with making the difference when he powered to his dramatic victory.

It’s the same three-cylinder 765 that forms the basis of the bikes Hickman and

Cooper are racing this year.


“This race, along with our entries into Supercross and Motocross and a strong

commitment in Supersport, mean that 2024 should be a very exciting year for

Triumph Racing.”


“The Daytona 200 is a race that I’ve not only watched for many years, but also always

wanted to compete in, explains Hickman. "To finally get everything in place to run not only myself but also “Coopes” as the official Triumph entry is absolutely amazing and I cannot wait!

We’re running are the same bikes we’ll be running at the Isle of Man TT this year, so

it gives us a good platform for extra testing.


“I need to thank a few teams for helping to make all this happen. Triumph Racing,

Freedom Road Financial, Faye Ho and the FHO Racing team for not only allowing me

to bring my own team to race here but also for supporting us, and of course David

Robinson of Bathgate Group. Everyone has made a substantial input to get us ready.

I can’t wait to get on track and experience Daytona for the first time. To say I’m

excited is an understatement and I know that with the package we have, we will be

strong contenders.”


Richard Cooper says he shares in Hickman's excitement to take on the Daytona 200.


“I am mega excited to be returning to the Daytona 200! The last time I raced here was

back in 2008 where I finished fifth in the main race. This year, I’m returning with

Triumph and the PHR Performance Team on the Street Triple 765 RS I believe that

with this team and this bike, we are capable of achieving top honours!


“It’s a huge effort from everyone in the team to get the bikes, equipment and

personnel over from the UK but with the team we have, I’m confident we’ll be right at

the sharp end from the first practice. Looking at the previous results, the Triumph

Street Triple has been a great package, winning in ‘22 and delivering a strong pace in

’23. I’m looking forward to meeting and putting on a good show for the fans in March.”


Triumph has a long association with Daytona, tracing its roots back to the factory

team victories in 1966 and 1967 for Buddy Elmore and Gary Nixon respectively.

Sensationally, Brandon Paasch won in 2022 on the debut of the Street Triple 765

under the Supersport regulations, using the triple’s superior torque to power out of

the last corner and judge his victory dash to perfection, taking the flag by 0.007

seconds.

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