Is Harley-Davidson pulling out of the New Zealand market? Short answer: No.
Despite a recent notice in newspapers, Harley-Davidson is not pulling out of the New Zealand market.
While the notice gives the impression that Harley-Davidson Australia is pulling out of NZ, the company was actually working to set up a New Zealand branch to support having staff physically in the country.
“We did some work in setting up a registered brand in NZ through 2020 to support a plan for an inmarket employee, says H-D ANZ’s Marketing Manager Keith Waddell.
“As a result of some of the changes through last year it was decided not to proceed.
Essentially it is business as normal.”
So don’t fret Harley-Davidson fans, Harley still has plans for NZ including the imminent launch of the firm’s first adventure bike, the Pan America.