Piaggio’s latest scooter makes no bones about who it’s aimed at, with the Italian manufacturer debuting its new ONE electric scooter on social media platform TikTok directly targeting the youth audience it wants to entice onto two wheels.
The Piaggio ONE marks the arrival of a completely new generation of e-scooters for Piaggio.
In the company’s own words, the ONE is “an e-scooter for global mobility” and as such has been designed to be light and easy to ride. Piaggio also promises that the ONE also delivers when it comes to quality, reliability and a robust chassis for maximum riding pleasure and guaranteed safety and enjoyment.
Behind the bars are a wealth of technical features, including a digital colour instrument panel with a sensor to adapt the background and luminosity to ambient conditions, full LED lights, a keyless start system, two motor maps. The Piaggio ONE is also the only e-scooter in its category to provide a capacious compartment below the seat.
The Piaggio ONE will be available in several versions offering different powers (moped and motorcycle) and different ranges.
As one of the companies recently announced as part of a Swappable Batteries Consortium alongside KTM, Honda and Yamaha, the ONE will be powered by an electric motor whose lithium-ion batteries can be easily extracted for recharging at home or in the office.
Piaggio has high hopes pinned on the ONE, particularly that is will be so easy and such fun to ride that youngsters will fall in love with two-wheelers as the coolest way to commute. With its style, zero emissions, lightweight, brilliant performance, the Piaggio ONE does make a compelling case.
However, as we know all too well pricing will be the ultimate test as to whether cash strapped students make the move to the all-electric Piaggio ONE.