Well if you’d told us last year that we’d see Buell Motorcycles would once again return from the dead in 2021, well, we probably would’ve laughed out loud!
But that’s the position we find ourselves in, with the announcement coming out if Buell’s home in the USA that the brand that just won’t die is once again back from the dead.
In an announcement made overnight, Buell Motorcycles announced that not only was the company back in production but has plans to bring 10 performance-oriented models to market by the year 2024.
"We are excited to bring Buell back with this awesome assortment of superbikes and performance motorcycles," says Buell Motorcycles CEO Bill Melvin.
"We start with the fastest American production motorcycles, hand-built in the USA, here that's a nice start! We're building out those platforms for more touring and adventure models, then we're expanding our displacements to be competitive with other global brands."
EBR Motorcycles acquired the Buell brand in early 2020 (EBR being one of the many companies since Buell Motorcycles founded by Erik Buell after Harley-Davidson shuttered the original Buell in 2009) and began developments to bring Buell in its original guise back from the dead.
Leading the range are the last Buell designed models we saw under the EBR brand, including the 1190RX and 1190SX.
Upcoming models are meant to include a wide range of bikes unlike anything the other American brands including dual-sport and dirt bikes alongside the traditional American offerings of cruisers and, of course, Buell's bread and butter of sports bikes.
"Buell is known as the American brand for high performance, innovation, and adventure. Fast is fun again on a Buell. We continue to expend on that," said Melvin. "We have already launched a dirt bike with Cipala Racing that won an AMA Championship and Buell will be dominating at the NHRA this year... The Future will be fast and fun on a Buell."
Fighting words from one of the scrappiest companies to be born in the USA. Whether they can make it stick this time now they have the all-important original Buell brand in their hands is another thing considering how up and down the Buell name's fortunes have been over the years.
It's exciting news not just for Buell fans, but the wider motorcycling community in general. Not only does it mean there is another option for Americanophiles, but with a company in the USA producing a wide range of motorcycles, it might be the kick in the pants Harley-Davidson and Indian Motorcycle need to take more than the cruiser market seriously.
Here's hoping!
Read the full release from Buell Motorcycles Below:
