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Triumph and The Distinguished Gentleman's Ride Celebrate 10 Years of Collaboration

Triumph Motorcycles is marking 10 (ish) years of dedication to The Distinguished Gentleman’s Ride with a slick special edition of the timeless Bonneville T120 Black.

With the 2023 Distinguished Gentleman’s Ride set to take place on Sunday, May 21st Triumph continues its support of the event by offering up tasteful modern classics as prizes for the top fundraisers.

In previous years this has included unique motorcycles, such as a one-of-a-kind Triumph Thruxton RS DGR Edition and a custom '1959 Legends' Triumph Bonneville T120 and matching Gibson Les Paul Standard guitar, awarded to the 2022 ride’s highest fundraiser as part of a collaboration between Triumph and Gibson.

For the 10th anniversary of the partnership, Triumph is celebrating aiming to help make the 2023 DGR event the biggest and most successful to date. Rather than just building a handful of special edtion bikes as exclusive prizes, this year Triumph have created 250 exclusive new Bonneville T120 Black Distinguished Gentleman’s Ride Limited Edition motorcycles with the very first example - bike 001 - set to be awarded to the top fundraiser worldwide this year.

Designed with a stylish DGR metallic black and white paint scheme, featuring official DGR branding with a custom logo on the tank and side panels, gold detailing and distinctive brown seat, each one comes with a numbered certificate, signed by DGR founder Mark Hawwa and Triumph CEO Nick Bloor.

"We are delighted to be celebrating the 10th-year anniversary of our unique relationship with the DGR, which is an incredibly important partnership for Triumph and the thousands of Triumph DGR fans across the world,” says Triumph Chief Commercial Officer, Paul Stroud.

“From the beginning, it was clear that the DGR and Triumph was a perfect fit, with a shared passion for motorcycles, style and riding for the people you love, something that is much more than sponsorship. Everyone involved over the last decade of the DGR, from the Triumph and DGR teams to our dealers, the army of DGR organisers and ride hosts, and the legions of riders who passionately support this wonderful event and cause should be justifiably proud of the impact their efforts have had. With the launch of the new DGR edition of our Bonneville T120 Black our ambition is to mark this wonderful occasion with something truly special, that for me epitomises the spirit of the DGR and delivers a new way to delight riders and celebrate this incredible cause."

Additionally for 2023, Triumph is also becoming an official clothing partner of the DGR, with an all-new limited edition range of lifestyle clothing to celebrate the DGR, created to raise additional funds for men’s health.

At the time of writing, Kiwis have raised over $36,500 through the 2023 DGR for Men’s health initiatives. If you’d like to show your support, you can at


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