Norton Motorcycles rebirth continues with the opening of its new global headquarters in Solar Park, Solihull.
The all-new facility houses state-of-the-art manufacturing capability and the company’s new global design and R&D hub. The new HQ forms a key part of Norton’s strategic growth plan on its journey to becoming the world leader in luxury hand-crafted motorcycles.
Just 18 months of acquiring the iconic British marque, the new HQ is a clear display of significant commitment by Norton’s new owner TVS Motor Company to ensuring the iconic brand’s survival. The new global headquarters and design and R&D hub will ensure that Norton is well equipped to design and produce a new generation of motorcycles up to the rigorous standards expected of the premium brand.
“The new Norton Motorcycles headquarters is a true embodiment of this iconic British marque,” says Norton Motorcycles CEO, Robert Hentschel.
“The facility is home to design, engineering, purchasing, sales, marketing, and support departments, as well as the highly skilled production team overseeing the build of our new generation of motorcycles. It is the perfect platform to re-energise our business as we lead the Norton brand to onward success where it will play a key role in the future of mobility.
“This investment demonstrates our unwavering commitment to the motorcycles we build. We will not compromise on quality, and we continue to work alongside every supplier to ensure that our high standards are always met. With this new HQ opening, Norton is now fit for the future – creating an innovative and sustainable business model which will see us producing world-class motorcycles that are true to the unrivalled legacy of Norton.”
Sudarshan Venu, Joint Managing Director, TVS Motor Company “The opening of the new headquarters represents a significant step forward for Norton Motorcycles and is a proud moment for everyone. We are creating the foundations for a sustainable long-term future for the Norton marque.
“We are setting out to create a bold future for the company, our employees, our customers and our partners that lives up to the highest expectations, enabling Norton to once again become the real global force its legacy deserves.”
As part of the new manufacturing process, every single component of every new Norton motorcycle will be evaluated in a new quality-testing laboratory to ensure the highest build quality.
Within the laboratory are inspection rooms, testing areas including destruction testing and a rolling road.
Also part of the new Norton HQ is a customer reception and showroom, service workshop, and offices alongside the production arm of the company.