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Indian and Jack Daniel's Chief Bobber Dark Horse Looks Incredible - NZ Price Confirmed

The latest bike in Indian Motorcycle and Jack Daniel’s long list of cool collaborations is out, and this time it’s the stripped-back Chief Bobber that gets the special JD’s treatment.

The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is expected to arrive on New Zealand shores in the second half of 2023 and is priced from $39,995 - a cool $9,000 more than the standard Chief Bobber Dark Horse.

So what makes the Jack Daniel’s edition so special?

Limited to just 177 units, the 2023 collaboration continues the proud tradition of Jack Daniel’s inspired customs with an artisanal take on Indian machinery.

That mean’s the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse includes several fine-touch details that make the bike truly one of a kind. The bike features Jack Daniel’s® branding throughout, and, for the first time ever, real Jack Daniel’s Old No. 7® whiskey mixed directly within the bike’s Super Graphite Metallic paint.

“The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is yet another powerful and dynamic representation of the quality, craftsmanship and attention to detail that is core to both of our brands,” said Aaron Jax, Vice President for Indian Motorcycle.

“This time, we decided to pay homage to Jack Daniel’s iconic Old No. 7 – the most iconic of Jack Daniel’s whiskeys – pairing it with the Chief Bobber Dark Horse. Both products are timeless American originals that share a combination of no-nonsense simplicity and premium quality.”

As we’ve seen on previous Jack Daniel’s bikes, the Whiskey maker’s branding can be found throughout the bike including the front and rear fenders, stamped on its solo seat, and on a Montana Silversmiths Badge with each bike’s unique serial number.

Adding to the exclusivity, Jack Daniel’s signature can be found on the rear fender and etched into the exhaust. The 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse touts a tank with a single Indian Motorcycle Script “I” along both sides. The Thunderstroke 116 engine features non-machined highlighted cylinders and heads, Cloud Silver painted rockers and pushrod tubes – giving it a throwback style that delivers a raw metal look.

The limited-edition motorcycle also features white centre rims, a solo-saddle seat, a tinted Klock Werkssm Flared Deflector, three ride modes, a 101 mm touchscreen powered by Indian’s RIDE COMMAND system with Bluetooth, turn-by-turn navigation, and more.

“At Jack Daniel’s we live by the motto, ‘Every day we make it, we’ll make it the best we can.’ Indian Motorcycle shares that philosophy, which is why this partnership has been such a success,” said Greg Luehrs, Director of Sponsorships and Partnerships for Jack Daniel’s. “To think that a handshake agreement has given way to seven years of incredible limited-edition motorcycles is truly amazing, and it’s only appropriate to honour Jack’s tried and true Old No. 7, with this seventh collaborative offering.”

Indian Motorcycle has confirmed that 4 out of the 177 Jack Daniel’s Indian Chief Bobber Dark Horse are heading our way, with all already pre-sold at the time of writing. If any of these bikes should become available, you can join the waitlist by talking to your nearest Indian Motorcycle dealer.


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