Harley-Davidson Celebrates 30 Years Of The Fat Boy


It’s hard to believe, but 2020 marks 30 years of Harley-Davidson’s Fat Boy nameplate.

Sure, it’s not the best name in the Harley stable by a long shot, but when it comes to iconic modern Harley-Davidsons few come close to the iconic silhouette of the Fat Boy.


Introduced in 1989 as a 1990 model, the original Fat Boy was designed by legendary Harley-Davidson stylists Willie G. Davidson and Louie Netz and combined a fresh, contemporary look with classic Harley-Davidson styling cues.


To achieve a “milled from billet” look the motorcycle was finished in monochromatic Fine Silver Metallic with a matching powder coated frame, and rolled on aluminium disc wheels – the rear exposed by the Softail chassis – that would become the defining characteristic of the Fat Boy model. The look was beefy for the time, from the fat front tyre covered with a trimmed fender to the wide handlebar and a seven-inch headlamp in a massive chrome housing perched on a polished FL-style nacelle. Davidson designed the winged tank logo, which has been an enduring feature of the Fat Boy model.


According to an account by Willie G. Davidson from his book “100 Years of Harley-Davidson”, the idea behind the Fat Boy name came down to needing something that would be both popular on the street and memorable.


“You’re probably wondering how we came up with a name like “Fat Boy,” and I’ve heard a lot of tales about this, nearly all of which are untrue. Here’s the real story: it’s tough to come up with names that will be popular on the street. We always have to ask ourselves, “What’s the street going to name this?” and work from there. We were looking for something unusual and maybe even a little irreverent, because there’s something sort of cool about poking fun at your products from time to time. To me, and to a lot of other insiders who’d seen it, the bike had a massive “fat” look. So, the folks in marketing came up with the name “Fat Boy” – and the street picked it up.”


Priced from $38,495, Harley-Davidson celebrates an icon with the introduction of the Fat Boy 30th Anniversary Limited Edition.


Cloaked in dark finishes with bronze highlights and powered by a blacked-out Milwaukee-Eight 114 engine, the 30th Anniversary Fat Boy is a truly limited-edition motorcycle with H-D limiting production to 2,500 models, each serialized with a number plate affixed to the fuel tank console.


The Fat Boy was a perfectly outrageous name for a motorcycle that at its 1990 introduction was brilliantly bodacious.

“The Fat Boy took the look, proportions and silhouette of a 1949 Hydra-Glide motorcycle and completely modernized it for a new generation of riders,” explains Brad Richards, Harley-Davidson Vice President of Styling and Design.


“Those riders appreciated our post-war design DNA but also found themselves drawn to the clean simplicity of contemporary industrial design. Each of these elements was captured in the new 2018 version of the Fat Boy model. For this 30th Anniversary Limited Edition model we wanted to create something very special, so we leaned into the popularity of darker finishes and a limited run/serialized strategy to make the bike truly unique and exclusive.”


The Fat Boy 30th Anniversary Limited Edition motorcycle celebrates the three-decade impact of the original model with a bold reinterpretation executed in dark finishes paired with a single-colour option, Vivid Black. The cast-aluminium Lakester wheels are finished in Satin Black with machined highlights. The blacked-out Milwaukee-Eight 114 powertrain is finished with engine covers in gloss black and subtle bronze-tone lower rocker covers and timer cover script.

The exhaust finished in a Black Onyx, a durable physical vapour deposition paint finish that reveals the underlying chrome in bright light.


A Vivid Black headlamp nacelle, handlebar and controls complete the over-all dark look that is distinctive from the regular production model. A new bronze-tone waterslide Fat Boy tank logo complements the black finish and other bronze details that set the Limited-Edition Fat Boy apart from the regular-production model.


Based on the Harley-Davidson Softail platform launched in 2018, the Fat Boy motorcycle re-

defines an icon with power and presence. The entire Fat Boy front end is massive and topped with an LED headlamp in a newly shaped nacelle. The Lakester disc aluminium wheels update that defining Fat Boy style point. The 160mm front tyre is balanced by a signature 240mm rear tyre that delivers a Factory Custom look.


The Softail frame and suspension combine to form a chassis that’s stiff and lightweight, for agility and performance that will exceed the expectations of the most-demanding cruiser riders.

The mono-shock rear suspension preserves the signature “hard tail” lines of the Softail chassis and places a single coil-over shock absorber below the seat at the optimal angle for a smooth ride and outstanding handling. Remote hydraulic pre-load adjustment is accomplished by simply turning a knob located below the seat, making it easy to dial in the ride and handling for rider weight.


The Milwaukee-Eight 114 V-Twin engine, the most-powerful Softail powertrain option, delivers decent performance and classic Harley-Davidson look-sound-feel. The rigid-mounted powertrain further enhances chassis stiffness. Dual engine counter-balancers are tuned to reduce primary vibration at idle speed.


It honestly looks exactly the badass machine it was intended to be. A shame the 30th Anniversary livery is limited to just 2500 bikes...




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