Hamilton’s Road & Sport Wins Harley-Davidson Dealer Of The Year Award For 2nd Year Straight

Kiwi dealership Road and Sport has once again been named the #1 Harley-Davidson dealer in Australasia

Harley-Davidson Australia & New Zealand has announced the winner of the annual dealer of the year - celebrating the best in dealer sales and customer experience across both Australia and New Zealand dealers. For the second year running, it was Hamilton dealer Road and Sport Harley-Davidson who came out on top as the Overall Winner - Dealer of the Year 2021.

For the second year running, the Hamilton-based, family-run dealership, owned and operated by Barry and Shelley Sproule, was recently awarded the prestigious award during a virtual award ceremony with the Harley-Davidson ANZ Dealer Network.


Owners Barry and Shelley Sproule said of the win, “We are thrilled to be recognised as Dealer of the Year for a second year running. We take huge pride in what we do and along with our dedicated team we all have huge passion for the Harley-Davidson brand.”

Road and Sport commenced Harley-Davidson operations in 1990 and has been proudly serving the local motorcycle community in Hamilton and surrounds for more than thirty years.

Alongside Dealer of the Year, other 2021 category winners were:

Large Category - Gasoline Alley Harley-Davidson (QLD)

Medium Category - Harley Heaven Adelaide (SA)

Small Category - Richardson's Harley-Davidson (Tasmania)

Overall Winner - Road and Sport Harley-Davidson (NZ)

The Harley-Davidson ANZ Dealer of the Year (DOTY) rewards excellence across all areas of dealership operations. Dealers are assessed across a strict criterion including:

• Customer satisfaction

• Business reporting

• Marketing and events

• Commitment to training

• Sales, service, parts, accessories, and general merchandise performance


The ANZ Dealer of the Year receives a $20,000 AUD contribution towards their business.

Managing Director of Harley-Davidson ANZ, Nigel Keough, said of the second time running recipient, “Barry and Shelley know how to run a great business, they excel in customer service, and their passion for our brand and our purpose is evident in all they do.”

“We appreciate all our award winners for raising the bar in customer satisfaction, customer care and building desirability for the Harley-Davidson brand, he added.