They’re experts in helping your bike go faster with their range of performance exhausts, and now FMF is turning their gaze to the goggle game to keep you looking ahead.
Landing in New Zealand this month, the new FMF Vision goggle is a collaboration between FMF and 100%.
The new FMF goggles are dubbed the FMF Vision and launches with a full roster of athletes to showcase the new eyewear at the top echelons of the sport. Those names include the likes of 2020 MX National Champion Zach Osborne, FMF/KTM Factory Off-road Champion Dante Oliveira. Utilizing 100%’s championship-proven performance, FMF reckons that the Vision line enters the market with top-of-the-line quality that riders can trust.
“We have established 100% as the #1 goggle brand in the world and FMF has done the same for exhaust. After working with FMF and the Emler family on multiple projects, it’s exciting to bring together two iconic motocross brands to introduce FMF VISION – a true partnership of Motocross Americana. We will be manufacturing the goggles and organizing distribution globally, while collaborating on marketing efforts to bring the brand to life. Together we will be able to support the industry and sport even more with the addition of the new FMF VISION brand,” offered Ludo Boinnard, 100% CEO and Co-Founder.
“FMF Racing was built around passion for Dirt Bikes and performance products. We enjoy giving back to the sport that has made our iconic brand so successful and teaming up with a company like 100% to bring this new vision to life is a remarkable situation. Powering global championship athletes to the podium, we look forward to this new segment for FMF Racing and sharing our VISIONARY Performance with the world.” Donny Emler Jr, FMF Racing Marketing and Brand Director
The initial collection offers two goggle platforms; The PowerCore and The PowerBomb. Complete with Youth and Adult sizes, film systems, and a full range of goggle accessories, FMF Vision is set to bring a new VISION to athletes around the world.
Prices start at $49.90 for the PowerCore goggles and top out at $79.90 for the PowerBomb Adult.