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BSA Motorcycles returning to New Zealand

Legendary British marque BSA Motorcycles is set to return to the New Zealand market in 2024 with the all-new Gold Star.

a red BSA motorcycle

BSA Motorcycles is set to make a return to the New Zealand motorcycle market with the appointment of Europe Imports as the official New Zealand distributor.

The storied brand recently returned to life under the ownership of the Mahindra Group with its first model since the brand’s revival being the new Gold Star.

“We are thrilled to announce that BSA will indeed be back on our shores soon, says Europe Imports' BSA project lead, Robert Maskell. 

"This is an iconic brand for many motorcyclists here, I remember my father having BSA motorcycles and it is an exciting thing to see them return to the market with the Gold Star. We look forward to building a passionate BSA community and nationwide dealer network to support the brand fully.”

A motorcycle riding on a country road

The new Gold Star is expected to slot into the market as another accessible modern classic option, with the 2024 bike powered by a 45hp 652cc single-cylinder engine. BSA has gone to great lengths to retain the classic styling of the bikes of the 1950s and 60s with uniquely oriented clocks, 18 and 17-inch spoked wheels and six distinct colour options.  

BSA Motorcycles NZ has launched social media accounts for prospective owners to stay up to date with the latest news on the brand’s return to New Zealand roads, with an official website also currently in development.

You can follow the return of BSA by following the @BSAMotorcyclesNZ accounts on Facebook and Instagram.


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